Module – 01 : Digital Marketing Overview About Digital Marketing About Internet Marketing Hierachy in Digital Marketing Competition Analysis Scope and Career Opportunities Benefit of Digital Marketing What does Digital Marketing consist of? Hot it works?
Module : 02 : CMS Bases Web Development
What is CMS Different types of CMS How much it cost? How it is beneficial? Data types, String objects , Array Creating website using WordPress CMS? DNS Setting and WordPress CMS File uploading to web host using Filezilla Work with Web Hosting Control Panel WordPress installation and database setting Theme selection setup and customization Plugin Selection , setup and customization Different tracking code integration Post and page creation Difference between CMS and other platform
Module- 03: Search Engine Optimization(SEO)
What is SEO? What is the need of SEO? How SEO works? How much it cost? What are the benefit of SEO? On Page Optimization Website Analytics Meta Tag, Anchor tag , Alt tags Image Optimization Page Limit Size Number of internal link in a page Site map creation Keyword research and selection Header and footer in SEO Robot.txt SEO Report Generation URL Rewriting / URL Structure analysis 301 Redirection URL Rewriting / URL Structure analysis
Google Updates
Google Insight trends Google Panda updates Google Penguin updates
Off Page Optimization
Introduction Competitor analysis Search Engine submission Directory Submission Social Bookmarking Article Submission Press realease submission Forum posting commenting Blog Creation , submission and commenting Link Building One way linking Three way linking Classified submission Google mapping listing RSS feeds Vedio optimization Local optimization
Some important SEO tools
Google keyword planner Keyword SPY Google Analytics Stat Counter Keyword Density Checker Back link checker tools Module : 04 : Social Media Optimization(SMO)
Facebook What is Facebook promotion Facebook fanpage creation Facebook Groups Increase fan on facebook page Increase like on fan page Engazement with fans Post regular updates Generation leads from facebook
Google Plus
What is G+ How it help in SMO Google plus circle What are +1? How to increase G+ Followers Generate traffic from google plus
Twiiter
What is Twitter Twitter marketing strategies Advertising on twitter Tools for twitter marketing in Linkedin Linkedin Marketing strategy Linkedin Profile setup Linkedin Company profile setup Linkedin Network building Getting lead from Linkedin (Pinterest) What is Pinterest Setting up Pinterest for business Pinterest marketing strategy Creating pins and creating boards Generating traffic from pinterest
Module:(5)-Pay Per Click(PPC)
PPC basics Why it is important What are the benefit How much time it takes What are PPC campaigns? Difference between PPC SEM Google Adwords Introduction to adwords Why Google adwords How adwords work Setting up adwords accounts Type of adwords network structure Command Pattern for Web Applications Use of display planner Ad campaigns ad group Type of ad campaign ad rank Quality score of an ads Benefit of adwords Why adwords is best for PPC? ROI in adwords banner ads Uploading banner ads ad placement in display network Video campaign, uploading vedio ads In stream vedio ads , True view vedio ads Dynamic search and campaign ads Google merchant center Certificate in Google Adwords Remarketing with google adwords Remarketing with Yahoo ad center Remarketing tag integration with website Setup remarketing list Remarketing campaign and ads Understand yahoo AD center Marketing strategies Type of campaign Conversion rate Global reach Text ads Banner and placement Vedio ads Remarketing Yahoo and policies What is infolinks? How it is beneficial? Who can use it? Where it can be use? Difference between Adwords and Infolinks
Module:(6)-Social Media Marketing (SMM)
Social Media Marketing Basics Facebook Ads Advertise on Facebook Difference Between CPC , CPM , CPA Conversion Tracking Remarketing with Facebook ads LinkedIn Ads Twitter ads Youtube Marketing
Module:(7)-Media Buying Advertisement (SMM)
What is media buing? How it is useful? Befit of media buying How much it is being used now days Module:(8)-Email Marketing (SMM)
Concept of email marketing policies and guidelines How to make an email campaign? How to make email database? How to design an email ? Analytics and reporting Template designing for email marketing ? Email Structure, Contact Management ? Email Filtering , Sceduling Delivery Email open ratio, Click Through Rate(CTR Bounce rate?
Module:(9)- Affiliate Marketing
What is affiliate marketing The main affiliate network in India How to sell throug affiliates? Branding throug affiliate marketing How it all works? Mechant affiliate Market and Customer Affiliate Marketing SWOT Why setup and affiliate program? Affiliate marketing benefit Affiliate marketing tracking Choose a suitable affiliate How to drive traffic using affiliate marketing ? Product and service marketing Product selling stores How affiliate marketing differ from banner advertising? Commision based lead generation Cost per lead marketing Example of successful campaigns and case studies affiliate software’s Module:(10)- E-Commercer Marketing Basics of E-Commerce Marketing Future of E-Commerce Marketing Module:(11)- Market Place Marketing What is Market place marketing Role in Digital Marketing Module:(12)- Mobile Marketing Fundamental of Mobile Marketing How does mobile marketing works Module:(13)- B2B Marketing Fundamental of B2B Marketing What are the benefit of B2B Marketing What are the leading B2B companies How to use B2B platform to sell product and services How to manage leads generate by B2B portals? Module:(14)- SMS Marketing What is SMS Marketing Understanding the basics Why it is important How it could be done Benefit of SMS Marketing How it is better than other marketing strategies? Advance Digital Marketing Course Module Module-15 : GOOGLE WEBMASTER Module-16 : GOOGLE ANALYTICS Module-17 : GOOGLE ADSENSE Module-18 : LEAD GENERATION AND MANAGEMENT Module-19 : REPUTATION MANAGEMENT Module-20 : Blogging and Earning Module-21 :3 MONTH ON JOB TRAINING
